Banner Retail Marketing Group (“Banner”), based in Liberty Lake, Washington, is a growing marketing services firm that provides turn-key marketing solutions for manufacturers, retailer buying groups and franchise organizations serving the furniture and home furnishing industry. The Company’s promotional programs increase customer traffic to retail stores through a set of integrated advertising and promotional tools, including circulars, direct mail, TV, radio and email and online marketing. By acting as the outsourced retail marketing arm of major manufacturers, Banner brings the benefits of scale (purchasing economies) and marketing sophistication to independent retailers.

The Founder, CEO and long-time owner of Banner successfully grew the business to over $20 million in revenue, at which point he realized that the size of the market opportunity for the business was outpacing his ability to successfully (and enjoyably) manage the company.  The owner concluded that Sienna had the experience and capabilities to help him build his business into a much larger organization, while at the same time protecting the culture and values that he created in his organization.

Banner has grown rapidly since Sienna made its investment. The Sienna team has taken on a highly engaged role to assist the CEO to build the management team and operational foundations to support a much larger and more sustainable business. In addition to supporting the company in making significant investments in the physical and technology infrastructure to improve scalability, this engagement has included working with management to conduct a thorough strategic review resulting in the creation of a new strategic plan for the business. As part of this effort, all critical initiatives have been aligned in support of the new vision for the business. 

For more information on Banner, click on:  www.bannerretail.com